How Can I Specialize an Advertising Degree?

Advertising DegreeIf you are interested in attaining a degree in order to begin or advance your career in advertising, an important question may have crossed your mind: “How can I specialize an advertising degree?” By reading the information found below, you can obtain an answer to this question and several others that pertain to the field of advertising.

Specializing Your Degree In Advertising – Some Options

Individuals who want to specialize a degree in advertising should know that there are a wide variety of ways that you can accomplish this objective. First, you can consider selecting a minor to complement your degree in advertising. Doing so will afford you extensive education and experience in an area of specialization, thereby making you a more marketable job candidate to employers. Some subjects you can consider obtaining a major or minor in will include:

1. English or Communications

Minoring in either of these subjects would be very advantageous and perhaps even ideal for individuals who are pursuing an advertising degree. This is the case for several reasons, including the fact that advertising is predicated on an individual or company’s ability to effectively communicate information about a product or service to the public. Since both the fields of English and Communications are designed to facilitate the process of effective communication, each sector prepares advertising students to excel within their chosen vocational path.

2. Web Design

Web design has become an increasingly important element of advertising, and for good reason. In this contemporary era, more and more people are going online and making purchasing decisions based on information they find on a business’s website. Since this is the case, savvy advertisers are faced with the task of ensuring that the websites of their clients are aesthetically appealing and functional. For this reason, individuals who want to specialize an advertising degree should strongly consider minoring in web design. Web design courses will place primacy on things such as font, color, design, widgets, interfacing with users, and more.

3. Social Media

Social media is a relatively new minor that individuals attempting to specialize an advertising degree should strongly consider. Because many people make use of social media channels such as Twitter and Facebook on a daily basis, advertising a business’s goods and products through these mediums is an excellent idea. With this thought in mind, individuals who want to excel within the field of advertising can specialize in social media by selecting this subject as a minor as they attain their degree.

Other Considerations

In addition to obtaining a minor in order to specialize an advertising degree, individuals who want to specialize within the field of advertising can also consider completing an internship or training program within a specific field in their chosen sector. For example, if your area of interest is advertising management, there are advertising management training programs that you can enroll in. According to the U.S. Bureau of Labor Statistics, an advertising manager can expect to earn about $115,750 annually.

Related Resource: Online Advertising Manager


If you are thinking about pursuing a career in the field of advertising, you should know that specializing in a specific area can be personally and professionally advantageous. Now that you have an answer to the question “How can I specialize an advertising degree?,” you can determine whether doing so would be the correct course of action for you.